Woven in Imabari, a towel production area. Imabari City, Ehime Prefecture, boasts the largest production area of towels in Japan, and is rich in high-quality water that is suitable for bleaching and dyeing. In addition, Imabari towels are highly absorbent from the moment they are first used, and their soft texture lasts a long time, as they are carefully selected in every process, from material selection to weaving, dyeing, and post-processing.
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